Friday, March 26, 2010

Do you think you have a public relations problem?

NYTimes Q&A with Yelp's CEO.

Q. If nothing else, do you think you have a public relations problem?

A. There’s simply anger over the accountability that Yelp brings and also this feeling of powerlessness because so much power is now being put in the hands of the consumer. But the important thing that gets lost with some of these business owners who are very upset with us is it’s the whole picture that counts. Focusing on that one review you feel is unfair misses the value, which is the whole symphony of opinions you get on your page.



written or spoken - what do you think?